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Succulents, strelitzias, guzmanias and euphorbia tirucalli – exotic plants dominate the image in the new ESPRIT store in Hamburg. Of course, the three-story, spacious store not only offers “California feeling”, but also young fashion for women, men and children on 1,800 square meters. In order to convey the relaxed, American lifestyle in indoor greenery, DAUERFLORA developed a special greening concept: exotic-looking plants and terracotta vessels underline the casual, urban look that Esprit stands for... and bring some sunshine to Hamburg.


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