Protecting your personal data
The protection of personal data is very important to us. The following information on data protection is to give you a better understanding of what personal data we process for which purposes when you use our website.
The responsible provider for this content is DFI DAUERFLORA International GmbH, Moorfleeter Deich 167, 22113 Hamburg, Germany, telephone: +49 (0) 40 60 77 77 20,
The legal principles of data protection can be found in the EU General Data Protection Regulation (hereinafter GDPR) and in the German Federal Data Protection Act (BDSG).
Definition of terms
“Personal data” means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
“Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Type of personal data
Purposes of processing
Cookies are small files that enable specific information relating to the user’s access device to be stored on it (PC, smartphone, etc.). They are used to improve user friendliness of websites and help the users (e.g. by storing login data). They can also be used to collect statistics on website use, which can be analysed to improve what we offer.
Transaction data / linking with third-party accounts
We integrate various services and contents of third-party providers on our website, which are used to create and process transaction data based on IP addresses and cookies and to link your accounts on these third-party providers for statistical and marketing purposes.
Voluntary provision of data
The provision of personal data when visiting our website is neither prescribed by law or contract, nor is it required to enter into a contract. You are also not obliged to provide personal data when you visit our website, however the IP address of your computer is recorded automatically when you visit our website.
Website tracking with Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies", text files which are stored on your computer and which make it possible to analyse your use of the website. The information generated by the cookie about your use of this website is generally transferred to a Google server in the U.S., where it is stored.
If IP anonymisation is activated on this website, your IP address is truncated beforehand within member countries of the European Union or in other countries that are party to the Agreement on the European Economic Area. The full IP address will only be transferred to a Google server in the U.S. and truncated there in exceptional cases. Google will use this information on behalf of the operator of this website in order to evaluate your use of this website, compile reports on website activity, and render further services to the website operator that relate to website use and Internet use. The IP address transmitted from your browser within the parameters of Google Analytics is not aggregated with other Google data.
You can prevent storage of cookies by adjusting the settings of your browser software accordingly. We would like to point out, however, that in such an instance you may not be able to use all functions of this website in their entirety. Furthermore, you can prevent Google from compiling the data generated by the cookie and relating to your use of the website (including your IP address), as well as Google’s processing of such data, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en
You can prevent the recording by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents your data from being recorded when you visit the website in future: Deactivate Google Analytics.
Right to object
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data based on Art. 6 (1) f GDPR.
If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of personal data for the purposes of such marketing without stating a reason.
Withdrawal of consent, changes, corrections and updates
You have the right to receive information about the personal data we store on you upon request free of charge. You also have the right to revoke any given consent. We would like to point out that the withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal (non-retroactive revocation).
Furthermore, you have the right to the correction, transfer, blocking or erasure or the limitation of processing of your personal data, particularly with regard to transfer to third parties.
Right to lodge a complaint
You have the right to lodge a complaint with the responsible data protection supervisory authorities in justified cases.
Provider as the responsible authority: DFI DAUERFLORA International GmbH, Moorfleeter Deich 167, 22113 Hamburg, Germany, telephone: +49 (0) 40 60 77 77 2– 0, fax: +49 (0) 40 60 77 77 2 – 18, e-mail:
Company data protection officer: Alexander Lau, DFI DAUERFLORA International GmbH, Moorfleeter Deich 167, 22113 Hamburg, Germany, telephone: +49 (0) 40 60 77 77 2– 0, fax: +49 (0) 40 60 77 77 2 – 18, e-mail:
Data protection supervisory authority: Free and Hanseatic City of Hamburg, The Hamburg Commissioner for Data Protection and the Freedom of Information, Klosterwall 6 (Block C), 20095 Hamburg, Germany, tel.: +49 (0) 40 428 54 – 4040, fax: +49 (0) 40 428 54 – 4000, e-mail:
As at: December 2023